A good brochure will grab a viewer’s attention

The purpose of your brochure may vary from business to business. Some are designed to display services, whereas others are focused on selling an idea. No matter what the focus of the brochure is, it needs to be readable, intriguing, and functional. The brochure must grab a viewer’s attention and hold it long enough to deliver the pertinent information.

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Advertising – the winning way

• Make sure your ad has one large, dark element
• Make sure your headline is large and bold
• Use a simple layout and avoid clutter
• Never let your artwork overwhelm your wording
• Get the main point of your message into your headline
• Make sure the headline tells your reader how they will benefit from hiring your services
• Your headline should point out how you are different to your competitors
• Get to the point – FAST!

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Basic HTML

If you are just starting out on the HTML trail, there are several steps you can take to create your first Web page.

• Discover the theme or content of your site
• Determine what type of tools you will use to create your pages
• Learn HTML or your editing software
• Find a place to put your page
• Let people know about your site

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